职位描述
Responsibilities
- Develop automobile marketing and sales promotion strategy.
- Write/support account service team in writing of sales promotion or BTL briefs.
- Work with digital analyst to produce periodic marketing reports.
- Contribute to development of channel plans and digital ecosystems.
- Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.
- Keep abreast of communications campaigns and new developments in products and services for key competitors in home market and other markets of relevance.
- Provide strategic implications section for competitive reviews prepared by account teams.
- Facilitate/attend client marketing/communications planning workshops as required
- Help develop activation ideas that address strategic opportunities or issues.
任务要求
Requirements
- At least 5 years’ strategic planning experience at automobile brand agencies or marketing-driven communications agencies with solid execution on sales, promotion, and event.
- In-depth knowledge and experience of integrated marketing of digital
- Understanding of industry/market intelligence and knowledge of best practices
- Ability to understand and define consumer insights, business and marketing challenges
- Ability to propose, design, analyze and interpret both qualitative and quantitative research
- Write and deliver creative briefs (briefs for digital, events and promotions)
- Possess good verbal and written communication skills, both in Chinese and English
福利
Well package and benefits
