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Senior Retail Planner

市场 面议 全职

职位描述

Responsibilities
  • Develop automobile marketing and sales promotion strategy.

 

  • Write/support account service team in writing of sales promotion or BTL briefs.

 

  • Work with digital analyst to produce periodic marketing reports.

 

  • Contribute to development of channel plans and digital ecosystems.

 

  • Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.

 

  • Keep abreast of communications campaigns and new developments in products and services for key competitors in home market and other markets of relevance.

 

  • Provide strategic implications section for competitive reviews prepared by account teams.

 

  • Facilitate/attend client marketing/communications planning workshops as required

 

  • Help develop activation ideas that address strategic opportunities or issues.

任务要求

Requirements
  • At least 5 years’ strategic planning experience at automobile brand agencies or marketing-driven communications agencies with solid execution on sales, promotion, and event.
 
  • In-depth knowledge and experience of integrated marketing of digital
 
  • Understanding of industry/market intelligence and knowledge of best practices
 
  • Ability to understand and define consumer insights, business and marketing challenges
 
  • Ability to propose, design, analyze and interpret both qualitative and quantitative research
 
  • Write and deliver creative briefs (briefs for digital, events and promotions)
 
  • Possess good verbal and written communication skills, both in Chinese and English
 

福利

Well package and benefits
简历请发送至: shghr@jwt.com

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