Responsibilities

• Develop automobile marketing and sales promotion strategy.

• Write/support account service team in writing of sales promotion or BTL briefs.

• Work with digital analyst to produce periodic marketing reports.

• Contribute to development of channel plans and digital ecosystems.

• Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.

• Keep abreast of communications campaigns and new developments in products and services for key competitors in home market and other markets of relevance.

• Provide strategic implications section for competitive reviews prepared by account teams.

• Facilitate/attend client marketing/communications planning workshops as required

• Help develop activation ideas that address strategic opportunities or issues.

Requirements

• At least 5 years’ strategic planning experience at automobile brand agencies or marketing-driven communications agencies with solid execution on sales, promotion, and event.

• In-depth knowledge and experience of integrated marketing of digital

• Understanding of industry/market intelligence and knowledge of best practices

• Ability to understand and define consumer insights, business and marketing challenges

• Ability to propose, design, analyze and interpret both qualitative and quantitative research

• Write and deliver creative briefs (briefs for digital, events and promotions)

• Possess good verbal and written communication skills, both in Chinese and English